Media relations, PR & corporate communications expert

Brian DeRoy is the son of a construction worker who hails from an inner city public high school where he was the minority.

An Emmy Award winning anchor/reporter who spent the bulk of a TV news career in a top-25 market, he has an innovating approach to media relations, internal and political communications. Driving business results at places like The Boeing Company and Seattle-Tacoma International Airport, Brian's audience-focused messaging is Relevant, Timely, Unique and Simplified.

Newsroom experience gives him insights on how managers and reporters think. Today's generation consumes information via TikTok videos and memes. Long and complex news releases sent at 4 p.m. are only good if its bad news on a Friday. Contact me for winning and proven strategies.

It's all about people

Leaders tend to be fixated with numbers and performance. Yet, unless the stat is mindblowing, it won't capture an audience. People engage audiences. We want to know the stories behind the products and programs.

Below are some examples of how I personalized complex medical billing verification software on a human level while at ClaimLogiq along with graphics made in Canva.



Tripling earned media at two places - here's how


Brian tripled earned media with one of SC's oldest healthcare systems and at Charleston's United Way chapter by knowing audience needs and delivering pre-packaged, dynamic content directly to the media. Relevant and timely information with a simple message and unique visuals or catchy infographics produces results! Put another way: tell me something I didn't know!




Success at Seattle-Tacoma Int'l Airport & Boeing

Brian's five years in Seattle drove business results and attracted national media attention at Seattle-Tacoma International Airport and Boeing.

 Fallen Officer Tribute - Port of Seattle Police Chief Rod Covey published story I wrote, combining personal story with larger national issues.

Proactive communication at Sea-Tac Airport attracts media attention

If a government agency is doing a good job, why not tell people about it? 

Brian led customer service communications to highlight improvements which gained attention from numerous Seattle and national media, USA Today, Q13 FOX and KUOW radio, among others.


Video: Delivering facts with personality on Seattle's KING5-TV


Boeing: Trusted with the top 2 leaders of the company


Brian managed several high profile projects at Boeing, including airplane flyovers for Seafair and the Boeing Classic Golf tournament. He also planned and moderated several webcasts and in-person corporate events. Brian created webcast standards using TV principles of prep, presentation and production values. 

Moderating a panel with Ray Conner, CEO of Boeing Commercial Airplanes & Chris Chadwick, CEO of Boeing Defense, Space/Security at Partnering for Success Awards.


Boeing.com - From the Ice to the Sky:  Meet Al Secord, 
former pro hockey player who now flies a 737 for American Airlines. 
(CLICK HERE for Boeing.com story)

What's even more special, I grew up watching him play for my favorite team, the NHL's Chicago Blackhawks. One of my all time favorite stories, even after a dozen years in TV news! Great guy to meet in person and as you'll see from the video, a true pro. 

Thanks to American Airlines for making the story happen!  For the record, I miss the shiny silver livery on American planes, the dull grey isn't nearly as great. (they had to do that because of the 787 which is not aluminum)



A dozen years in TV news – majority in a top-25 market 

Writing and storytelling is the basis of my career. In grade school, I hated multiple choice tests but loved writing assignments.  
 
Below is a link to some of my favorite TV news stories. (Yes, we write our own stories) My best memory, covering the 2006 Carolina Hurricanes Stanley Cup win, including live reports in Edmonton, Alberta. A close second is covering Hurricane Katrina aftermath in New Orleans and Mississippi.
 

https://brianderoy.blogspot.com/p/tv-news-vault.html 


Spotlight on photography


The police-involved killing of George Floyd in Minneapolis happened four blocks away from my late-grandmother's house - a neighborhood I know well. 

Outrage spilled into Charleston, SC, on Sunday morning, May 31, hooligans trashed the popular dining area on North King Street.


Click here for aftermath and dramatic protest pictures on the day after.

I also captured images of my shattered and damaged hometown of Minneapolis just two weeks after the incident. 

Click here for a photo gallery and click the headline below for a longer blog post on the topic. Minneapolis - pictures of my hometown 2 weeks after George Floyd death



AirlineReporter.com contributor


Growing up in Minneapolis and seeing red-tailed Northwest Airlines planes fly over my house constntly, I became hooked on aviation. Along with working for Boeing and the Seattle-Tacoma Int'l Airport, I'm a contributor to AirlineReporter.com. Click here to see published stories. 

A former Northwest Airlines 757-300, with NW tail number, carrying the Minnesota Vikings on a charter trip to Seattle.  - Brian DeRoy, photo. 

















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